Love the problem more than the solution

As an entrepreneur, it is all too easy to fall in love with your solution and be blinded to the reality of the market that you are trying to win over. Entrepreneurs should love the problem that they are solving more than the solution that they are bringing. You must really care about the problem. You must really feel the pain of the problem. Then you will be totally wired into your prospective customers. You

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“Evidence” is key for entrepreneurs

As an entrepreneur it is very easy to be enthralled by your product at the expense of everything else. But it is critical to remember that “evidence” is key to success and making proper traction. By evidence, I mean something that forms the basis of long-term sustainable advantage. This isn’t necessarily just revenues or users, although it may be. It is likely to be: Customers / users who state that they value your product over the

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The Power of Feedback

God, I love getting to the testing phase. All that planning, all those assumptions, the interpretation of customer needs, and then finally, it starts to come together. Finally a prospective customer tells you what they actually think and feel about what you have done. It’s no longer some hypothesis, however well researched. It’s an executable, a product or service that adds value to someone. Of course it’s never perfect at this first stage. In fact

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