“Evidence” is key for entrepreneurs

As an entrepreneur it is very easy to be enthralled by your product at the expense of everything else. But it is critical to remember that “evidence” is key to success and making proper traction. By evidence, I mean something that forms the basis of long-term sustainable advantage. This isn’t necessarily just revenues or users, although it may be. It is likely to be: Customers / users who state that they value your product over the

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