Love the problem more than the solution

As an entrepreneur, it is all too easy to fall in love with your solution and be blinded to the reality of the market that you are trying to win over. Entrepreneurs should love the problem that they are solving more than the solution that they are bringing. You must really care about the problem. You must really feel the pain of the problem. Then you will be totally wired into your prospective customers. You

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Success and failure

I am looking forward to speaking at the LSE on Thursday on the subject “Success and Failure as an Entrepreneur are essential for Long-Term Career Success”. In the US this is an accepted wisdom. Unfortunately here in the UK, failure is still a taboo subject. Yet while success breeds conviction and belief, It is failure that really generates insight. Great entrepreneurs need both.

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